It is true that Twitter has exploded in popularity and has acquired the position of being one of the best methods for businesses to reach the users. Twitter, like any other social networking sites, can only reach to people who are in some kind of relationship with the company or group that the company represents.It is true that business people and companies need to make use of the resources of the internet to reach out to their potential client and customers. Online presence is the first key element of attracting a potential customer's attention. If the company can establish a presence on the social networking websites, it can bring better exposure to their products and services.How should a business executive analyze the popularity of the company? It is true that the presence of any brand on the web is not significant. However, the popularity of a particular company is a highly influential factor.When a business executive analyzes the popularity of his company, he should look at the number of twitter retweets or likes and retweets of that particular brand, or this has to be the web-site of that particular company. If a business organization has the number of the likes and retweets, it will serve as a marker for establishing the credibility of the company.With the help of a Google search, a business executive can easily see the number of tweets about his business or company, and the kind of targeted marketing that the company offers. If the business organization has the number of retweets, there is no way that it can stay in the top ten. A company can only have its number higher by having more likes and retweets.When a business executive can see the popularity of his company, he can choose the words that he will have to advertise and promote. He can also use the retweets to attract more attention to his business.There are many factors that can be considered when a business executive starts marketing his business websites on the web. If a company has the retweets of the other companies in the list, it will prove that a particular company is more reputed and popular in the market.If a company retweets the retweets of the other companies in the list, it is likely that the company is better and more prominent. There is no way that a business organization can work without retweets.If a business can manage to buy twitter likes and retweets, it is more likely that a company can get more likes and retweets. Many businesses have managed to buy the likes and retweets and then used the likes and retweets to help build the brand of the company.Before doing anything, a business executive has to take a lot of things into consideration. A business executive should have the number of likes and retweets of his company and should know how much of the retweets of the other companies on his list, or the like-count, will make a difference to the company.Twitter is indeed a powerful tool in the hands of a business executive. It is true that in the long run, buying twitter likes and retweets is the best thing that the business executive can do for his company.