In today’s hyper-connected, values-driven marketplace, a company’s success hinges not just on its products or services — but on the people who lead it. Now more than ever, CEO branding has emerged as a critical lever for building trust, differentiating from competitors, and driving long-term business value. https://ascendantgroup17.medium.com/the-power-of-ceo-branding-why-your-leadership-persona-is-your-companys-secret-weapon-c7b7a28ea537?postPublishedType=initial